Do you know why you need a website or how to choose content for it? Many new business owners or startups simply know they need one. Even businesses that have been around for some time do not always see the value, especially if a brick and motor. Today, websites are invaluable and even have monetary value placed on the website itself. Content was easy and as long as it looked professional. So, how can you choose the best content for your website?
Reasons for a website are very different today than they were years ago. In the past, the most distinctive reason was simply to have an ‘online presence’ to send prospective clients to if they wanted to see you were a legitimate business. Often this was after a networking event or meeting in person. So much is done online now, however, it is even more important than ever to have the best content, that reflect you and your brand, on your site.
“Content is at the heart of today’s marketing strategies as businesses use websites and blogs to demonstrate their own expertise.”
In years past, a website was basically a ‘store front’ for others to see online and know you really are a business. It also helped you ‘look’ more professional by having a website. Websites function much differently today.
Some important functions of a website today are:
It is important to understand why you are building your website (or why you are redesigning one). If the reason is merely to have an online presence and show you are professional, you can easily put up a one page site and be finished. If, however, you want a functioning website that will work for you whether you are or are not online, then you must consider all the content that should go into your site.
Tips from Google’s Dave Meyer (at a SCORE webinar) in having a website are:
Usability is a key element in good website design. If a prospective client cannot easily find your pricing or what services you provide, they will quickly bounce (or jump from your site onto another). The ideal website keeps a user engaged with easy to find elements.
So what are some of the Key Content Elements That Must Be Included On Your Website? Your website should have:
These are minimal requirements today. This does not include Membership sites or other more involved websites. Why do you need these key elements?
Let’s unpack this a little further.
#1 – Visual Appeal – seem obvious but in case it is not, you should always consider graphics & photos and how they will make the prospective client or customer feel.
#2 – Functioning Properly – means simply that all menus are working and all links should take me where I want to go. Always update themes & plugins to keep it running smoothly (after you backup your files).
#3 – Defined Menus – People want to be directed to the proper places. By having the menus easily visible and working properly will create a great usable website.
#4 – Clearly Defined Services or Products – You would not believe how many times I have been on website that does not even tell me what they offer (service or product). Without proper guidance I am left to clicking all the buttons only to find myself in the wrong area of the platform.
#5 – Proper Privacy/Cookie Notices – this is increasingly important as security has become personal to most. Simply have these on your site to so that you meet requirements.
$6 – Introduction To You & Your Passion – The ‘About Us’ page can be a great way to show your personality and share a little more about you and why you do what you do.
#7 – Great Content – In between all these layers is the written content & photos. Always address content to the buyer or ideal client, not yourself.
“Content marketing is the only marketing left.” – Seth Godin
As far back as 2008, Seth Godin was saying this and they are still quoting him today because it is still true today.
#8 – Blog – This is so important now if you want more traffic. A blog that uses keywords wisely can gain multiple readers and traffic! Not to mention sharing it on your social media platforms and possibly Medium for a little more traction. (if posting on Medium also be sure to reference that it was first posted on _______ – blog site). Blogging can be a great boost to your SEO.
Have you incorporated these content pieces into your website? If not – now its your turn to go and create!
Until Next Time,