Evaluating and analyzing your website is an important aspect of owning a business. It goes to the very lifeline of the business. The website is essential for marketing, branding, telling your story and explaining what you do, how you do it and how much it will cost the prospective clients. Once the site is up and running, do you know how to maintain your website?
Many times the hard work of building a website it behind us and it is easy to forget it is there, but necessary to your business. Too often it is taken for granted once the initial website design is up and the SEO is set. We take a deep breath and think, ‘Ah, it is finished’ and walk away. I’ve had clients who never touched their website again for over 10 years.
“A well-maintained website is critical for real-time service industries. All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public. Website maintenance is also required to maintain the value of the website over time. “–Gissimee Doe
There are a few necessary components to maintaining and keeping a website up to date. Updating the theme any time a new or updated version is out is, of course, very important. A key factor when doing this, is to always be sure you have backed up all information first. Secondary concerns are to update any plugins, especially to keep bugs or hackers at bay. This is one of the best security measure taken against it.
“There are lots of tools available to take care of this need and it’s also something we’ve spent a lot of time thinking about.-John Penland
WPMU DEV members can set up automated scans with Defender. That way, you’ll know when any updates are ready for installation. Add in uptime monitoring via Hummingbird and all your needs for WordPress monitoring will be fully met.”
Updating the actual content is also necessary and important to do on a regular basis. One of the easiest ways to ensure your website is updated frequently is by adding a blog and contributing to it on a regular basis. SEO (Search Engine Optimization) with Google is often achieved by simply writing articles on your website.
What benefit will it be to you to put in all of this work? By writing articles and adding pictures to your site, you will please Google. Google regularly crawls looking for activity on websites and applies some of this knowledge to its rankings. Google does not want to recommend or pull up a name in their searches to a site that has been inactive. You may be surprised that by using keywords in your blogs you will come up higher in searches results for that keyword.. It may take some time, but it really works.
All of these are important elements. The next time you give out your website address or a business card, let it serve as a good reminder to check in on your website. Remember you should also be sure to check your keywords on each page of your site along with meta tags.
When writing content for your website, also remember to record the meta tags, categories and keywords. Another great tool to help with the writing and SEO content is to use the Yoast Plugin. This plug in has a lot of value, even for the free version. Yoast will offer help and show where writing may need improvement.as well as if the content is working with the keyword(s) you entered.
Yes, it may add work to your day, but if you purposely schedule the time to every week or month to update the site and even the check the keywords and meta tags by using Yoast Plug in.